Timeline
- Born in November 1995 in Reykjavik, Iceland
- Co-founded Nomo, a fashion retail marketplace, in 2013
- The good: learned how to code
- The bad: the economics sucked - lesson learned
- Graduated from the Commercial College of Iceland in 2015
- Participated in the debate team in 2014/2015 (where my team won MORFĂs, the national debate competition)
- Participated in Startup ReykjavĂk, batch of 2015 (with Floori, pivoted to Study Cake)
- 2016 - Enrolled in Operational Engineering at the University of Reykjavik
- Dropped out in 2018 (after 3/4 semesters on the deanâs list)
- Launched Noona in 2019 as the evolution of an earlier side-project from 2014 (originally called âTĂmatalâ)
- Noona raised itâs first seed round in 2021 from Teya and Icelandic Angel investors, with a follow-up round in 2022
- Noona acquires SalesCloud in February 2024
- Noona sells Noona Iceland to SĂminn in June 2024, deal approved by competition authority in November