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Past

Timeline

  • Born in November 1995 in Reykjavik, Iceland
  • Co-founded Nomo, a fashion retail marketplace, in 2013
    • The good: learned how to code
    • The bad: the economics sucked - lesson learned
  • Graduated from the Commercial College of Iceland in 2015
    • Participated in the debate team in 2014/2015 (where my team won MORFÍs, the national debate competition)
  • Participated in Startup ReykjavĂ­k, batch of 2015 (with Floori, pivoted to Study Cake)
  • 2016 - Enrolled in Operational Engineering at the University of Reykjavik
  • Dropped out in 2018 (after 3/4 semesters on the dean’s list)
  • Launched Noona in 2019 as the evolution of an earlier side-project from 2014 (originally called “TĂ­matal”)
  • Noona raised it’s first seed round in 2021 from Teya and Icelandic Angel investors, with a follow-up round in 2022
  • Noona acquires SalesCloud in February 2024
  • Noona sells Noona Iceland to SĂ­minn in June 2024, deal approved by competition authority in November